Released on: July 10, 2008, 6:31 am

Press Release Author: Tribe of Noise

Industry: Entertainment

Press Release Summary: On the 14th of July, a new music platform will open and storm
the Bastille of the music industry. Tribe of Noise is expected to kick up quite some
dust by offering a lawful alternative for free music downloads.

Press Release Body: Last year's artists like Moby, Nine Inch Nails and Radio Head
made the first moves towards an alternative form of music distribution. But Tribe of
Noise takes it one step further. At Tribe of Noise, composers upload their music
under a Creative Commons license that allows fans and professionals to download,
distribute and build upon it.

"While the traditional music industry is still in the repressive mode by introducing
digital rights management and sending out the watch dogs, we rather think in
solutions for like-minded spirits", says Sandra Brandenburg, co-founder of Tribe of
Noise. "It was not difficult to find independent artists who believe in sharing
their music, and who actually encourage fans and professionals to freely distribute
and build upon their work."

"I would like to praise these bands, they showed courage and enlightenment about the
direction we're heading. All the music on our platform is authorized and free for
fans, but it can also be used for commercial purposes. As long as the artist is
attributed and derived work is published under the same license."

In 2007, there was an increase in the volume of music acquired for nothing, and a
sharp decline in the total amount paid out for music, according to NPD\'s US annual
survey of internet users. Although more people paid for digital downloads (that
market grew from 7% to 10%), it was not enough to cover the fall in CD sales, down
from 41% to 32%. With the music industry being in a downward spiral but still
gaining massive revenues, it has not been able to make the big leap forward.

"Although we all sing LALA, we don't actually live in LALA-land. The music industry
and especially musicians are struggling. But we take the Darwinist approach; adapt
and you will survive. So instead of resisting change and become extinct you want to
embrace change. People are going to share music, so give them something to share.
Simultaneously you build an inner circle of fans, who are more than willing to see
you perform or buy your stuff."

"If you're currently making a couple of billion the old-fashioned way, you might
sweat a little during your shareholders' meeting while explaining this loss of
market share. But it still boils down to a lot of money, so you're not really
motivated to radically change your business. If you're a newcomer like Tribe of
Noise, the only way is up, and that's very inspiring", concludes Chief of Noise
Hessel van Oorschot.

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Date & place: July 14th 2008, Amsterdam, The Netherlands
Press release by Tribe of Noise
Tribe of Noise is a music community that connects artists, fans and professionals.
Tribe of Noise: www.tribeofnoise.com

NOTE: Tribe of Noise will open to the public on 14th of July 2008 at 00.01 hours
Paris Time
Amsterdam & Paris current time zone offset: UTC/GMT +2 hours

Relevant background information:
Creative commons: http://creativecommons.org/
Entertainment Media Research: The 2007 Digital Music Survey:
http://www.olswang.com/dms07/default.asp

For more information:
Tribe of Noise invites you to check out our press kit for additional information:
http://www.tribeofnoise.com/press

If you would like more information or if you would like to schedule an interview
please contact:
Sandra Brandenburg: Sandra@tribeofnoise.com or call +31-6-49137308




Web Site: http://TribeofNoise.com

Contact Details: Tribe of Noise
Wilhelminastraat 184 HS
1054 WC Amsterdam
The Netherlands
+31 (0)20 7754411